Trend, Tradeshow Recaps, Industry Insights and more!
Skai recently released their 2025 State of Retail Media report. The report contains powerful data that reinforces the growing importance of retail media in marketing strategies. The insights provide a valuable snapshot into industry trends and spark important discussions about emerging opportunities like Connected TV (CTV), Artificial Intelligence (AI) and full-funnel retail media. In short, it’s a great guide to making smart retail media investments.
Retail media has evolved into a critical marketing investment, but ROI scrutiny and measurement challenges persist.
– 92% of marketers rank retail media as their most important strategy.
– 40% say better insights could unlock future investments.
– 56% rate their incrementality measurement proficiency as strong, leaving room for improvement.
– 61% emphasize its role in ensuring consistent messaging.
– Only 25% have achieved full-funnel maturity due to budget constraints and integration issues.
– 71% of marketers plan to increase social commerce budgets in 2025.
– 91% of marketers emphasize its importance—a 23% increase YoY.
– 57% prioritize platform consolidation for efficiency.
– AI remains underutilized, with only 40% of marketers considering their organizations highly proficient in AI.
– Data clean room usage increased but faces integration challenges
– ROI & incrementality remain the biggest roadblocks to further investment.
– Offsite media integration faces hurdles due to fragmented data and technical issues.
– CTV adoption is growing, but budget limitations and measurement issues slow progress.
– Retail media networks (RMNs) are consolidating, requiring better analytics and cross-channel coordination.
– Increased spend planned for on-site search, social commerce, retailer DSPs, and search engine shopping ads.
– Consumer electronics brands plan the most aggressive budget increases.
– Commerce media is replacing traditional retail media, integrating online and offline data for seamless targeting.
– Retail media is a top marketing channel, but investment depends on better measurement and incrementality proof.
– Social commerce and CTV are major growth areas.
– Brands must improve offsite media integration and cross-channel measurement to scale investments.
– AI, data clean rooms, and platform consolidation will drive efficiencies and improved ROI.
Retail media’s future depends on better measurement, omnichannel integration and technological innovation. Brands that adapt will thrive in this fast-evolving landscape.
We’re constantly gaining industry knowledge: from tips and tricks to back end data, we got crazy amounts of knowledge ready to share with you.
Get access
