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The Barcode Group has dedicated over 40 years to helping our clients build successful brands. Our team of strategic, digital, and creative retail experts is poised to handle the complex challenges that affect your bottom line.
We help grow product sales, increase category size and capture market share for our vendor clients and retail partners. With longstanding relationships and fluency in retailer systems, we guide strategy to set up your products for intelligent omnichannel growth.
You’ll never be delegated to someone you’ve never met. We tailor each of our teams with the right mix of category and retailer experts who know how to get the best results for our clients.
Talk with our team
We know the ins and outs of how retailers work, you know the ins and outs of your product. With our combined expertise we're already a perfect match. Like milk and cookies, but in retail.
We operate out of the same cities as most major retailer HQs. So, if we miss them on a Zoom meeting, we can probably catch up at our kids' PTA meetings.
It's hard to find outside partners you can trust. You don't need "yes people." You need honest experts to challenge you to do the right things to grow.
We’re flattered. Below, you’ll find more information about what we can do for you.
We start here and recommend techniques and tactics to increase brand awareness, attract new customers and maximize online sales.
Maintain healthy inventory levels by leveraging our sales team's tools and expertise. We help you sell more and waste less time, energy and dollars.
We'll build a comprehensive plan outlining how to present products to consumers to enhance customer experience and maximize sales.
Collaborative planning, forecasting and replenishment approaches to enhance supply chain optimization.
We know the nooks, crannies and quirks of all the retailers' systems. We'll help set you up to succeed.
We help build digital marketplace sales strategies and overarching plans to sell to and through digital marketplaces and retailers.
Our digital advertising experts manage search, PPC and DSP across retail platforms including Amazon, Target, Walmart, Instacart and more. We drive results by understanding your goals and targeting the right metrics to achieve them.
We help brands get discovered and convert more customers to the world's most competitive digital marketplaces with strategic and proven content tactics.
Digital design -- including A+, brand store and brand story -- provides a competitive edge. It can be the difference between customers browsing or hitting the "buy now" button.
We provide digital analytics enabling brands to make data-driven decisions and shape product and marketing strategies based on empirical evidence.
From product assortment and placement to plotting promotions and managing pricing, Retell -- our in-house category management agency -- has three goals: A better guest experience, reduced supply costs and category growth.
For business questions requiring a deeper dive, our Barcode Consumer Research team offers a customized approach to meet your project objectives, budget and timing.
Our in-house design agency, Avenue C, prioritizes thoughtful strategy to ensure each solution is a worthwhile approach.
See and use your retailer data to grow your business like never before! Our Barcode Analytics platform helps you understand what’s happening in your world of retail. Get live reporting, customized dashboards and ad hoc reporting all in one place.
But if you’re stuck working with someone you do not like, none of that matters. Relatable. Enjoyable. And wicked smart. That’s what to expect when you work with us.
Let’s talk and see if we’re a good fit.
Talk with our teamDo we have partnerships and connections inside every major retailer?
Do our clients gain access to game-changing data and analytics that will help them make smart decisions?
Do we have dozens of years of experience across all aspects of retail that make us a stronger fit for any brand that wants to grow?
