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Proven Retail Media Agency Services That Drive Results

The Barcode Group helps CPG brands grow sales through tailored retail media strategies, data-driven insights, and strong retailer partnerships across Walmart, Target, Amazon, Costco and more.

Retail Media Made for Growth
We help CPG brands cut through the noise on digital shelves and in physical aisles. Our retail media expertise turns attention into action, connecting your products with the right shoppers at exactly the right moment. And we prove it with real sales, not vanity metrics.

Retail media is complicated, so we make it make sense. Whether you’re an emerging brand or an established name, we clear the clutter so you can focus on what actually matters: growing your brand. From smart campaign planning and deep analytics to ongoing performance optimization, we build clean, data-backed strategies that drive momentum, not just impressions.

We don’t stop at placing ads. We dig into what’s working, where to double down and how to scale without wasting spend. By blending sharp insights, standout creative and strong retailer relationships, we make sure your campaigns aren’t just seen, they’re relevant, efficient and built to perform.

Retail is evolving fast. We help you stay ahead of it. Ready for what’s next? Let’s build the next great brand, together.

Talk with our team

Services That Power Your Growth

Retail Media Strategy and Planning

Data + Performance

Retail Media Strategy + Planning

We create customized retail media strategies aligned to your business goals, targeting the right audience, maximizing visibility and driving ROI.

Major U.S. Retailers

Retailers We Work With

We partner with brands to succeed across major retailers, combining data, relationships, and deep category experience to drive results wherever your customers shop.

Our retail partnerships include Walmart, Target, Amazon, Costco, Sam's Club, Walgreens, Schnucks, Rural King, Blain's Farm & Fleet, Atwoods and more.

If your goal is to grow with one or more of these retailers, we have the expertise and relationships to help you get there.

Talk with our team

Step 1: Connect With Our Team

We start by learning about your brand's goals, challenges and target retailers.

Step 2: Build a Custom Strategy

Our experts create a tailored retail media plan, focused on awareness, conversion and ROI.

Step 3: Execute + Optimize

We manage your campaigns, track performance and continuously refine for lasting success.

FAQs

Frequently Asked Questions

FAQs

What Is a Retail Media Agency?

A retail media agency helps brands advertise across retailer platforms like Walmart Connect or Amazon Ads. It's about improving visibility and driving sales where shoppers make purchase decisions.

How Does The Barcode Group Support My Brand?

We manage retail media campaigns and combine that with analytics, sales support and creative strategy to help your brand perform better across channels.

Do You Work with Emerging Brands?

Yes. We support brands of all sizes, from startups entering retail for the first time to established manufacturers expanding into new markets.

Which Retailers Can You Help Me Reach?

We have proven experience with Walmart, Target, Amazon, Costco and other leading retailers nationwide.

How Will I Measure Success?

You'll receive transparent reporting through Barcode Intelligence, giving you a clear view of campaign performance and ROI.

Why Partner with The Barcode Group

At The Barcode Group, we're more than consultants.

We're your retail growth partner. Our philosophy is simple: deliver honest advice, communicate clearly and provide measurable results.

You'll work with a team that lives and breathes retail, offering end-to-end expertise across sales, analytics, media, and creative.

With offices in Bentonville, Chicago, Minneapolis and St. Louis, we're close to key retail hubs and ready to act fast when key retail opportunities arise.

Our mission is clear: help strong brands win, and keep winning, in an ever-changing retail world.

Agency Certifications

Skai

Skai-certified agencies bring top-tier proficiency to every campaign. Partners vary in size and specialty, so there’s a perfect fit for everyone.