The Barcode Group proudly announces the strategic integration of multiple retail industry-leading entities under one cohesive brand, effective immediately. The formerly distinct entities of Portu Sunberg, Belmont Partners, Infinity Worlds, Retell, Avenue C and Tana, have functioned as specialized segments of The Barcode Group for several years. This brand unification solidifies an already established operational unity and serves to align the organization’s six specialty areas under the singular brand of The Barcode Group.

The Barcode Group partners with brands and manufacturers to service top-tier retailers, with products found in more than 60,000 physical stores and also online at the world’s most recognizable retailers. 

Leveraging its distinct areas of expertise, The Barcode Group has firmly established itself as a premier retail solutions provider, renowned for its extensive experience helping brands to navigate all facets of the industry.   

“We’ve been running as a single, cohesive company for a good while. Formalizing it through a brand transition was the next logical step,” said Chad Bugos, CEO of The Barcode Group. “The consolidation of resources has enabled us to better serve our customers at a larger scale. As a united entity, The Barcode Group has gained efficiencies and broadened our scope to offer a more comprehensive array of solutions within the retail sphere. We stand stronger and enriched by the collective legacies of these companies and the individuals who’ve shaped them, underpinning our ability to innovate and deliver excellence.”