When barcodes first appeared on the scene about 50 years ago, it changed the retail landscape forever. With the barcode revolution came the introduction of a sophisticated, efficient system for tracking, scanning and transferring goods from supplier to retailer to consumer. Now, The Barcode Group takes this revolutionary approach and applies it to ushering in the next wave of innovation in the industry. With long-established core values as our foundation, we are in a prime position to maximize the most out of what tomorrow has to offer.

We have been providing sales, market research, e-commerce support and creative branding for decades, and it’s time to officially bring all six companies under one umbrella. The Barcode Group will always provide top-notch service. As a collective of highly-trained specialists with a broad knowledge base, we have become a sales and research powerhouse. 

We have been synergizing our skills in retail markets, e-commerce assistance and creative branding to create a smarter, better, faster and stronger experience for all. “We stand stronger and enriched by the collective legacies of these companies and the individuals who’ve shaped them, underpinning our ability to innovate and deliver excellence,” said Chad Bugos, CEO of The Barcode Group. 

From developing sales strategies and cultivating relationships to providing advanced analytics and execution services, each division of The Barcode Group is unified by a shared commitment to driving growth and supporting clients. We maintain a steadfast dedication to supporting partners as a collective force, adding even more power and insight to new products and market share.

A shared vision of growth, innovation and best-in-class client support is essential. “The consolidation of resources has enabled us to better serve our customers at a larger scale. As a united entity, The Barcode Group has gained efficiencies and broadened our scope to offer a more comprehensive array of solutions within the retail sphere,” Bugos said.

As The Barcode Group celebrates many years of great service, we look to the future with enthusiasm for the opportunities and possibilities that lay ahead. Before our creation, we were operating as six different companies: Portu Sunberg, Belmont Partners, Infinity Worlds, Tana, Avenue C and Retell. We have combined the expertise and experience of each company to create the best service to date. 

This change will be positive for both our company and our customers. While we’ve been essentially operating as one company for some time, we also recognize change inspires innovation. We look forward to continuing to provide the same great service we’re known for while adding improved services to enhance our clients’ experiences. 

By combining the resources and skills of each division, and staying true to our core values of excellence and commitment, we are creating a forward-thinking, adaptable and cohesive brand for long-term success.