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When you sell online through Target, it’s vital to pay attention to your scorecard. The better your images, copy and video are, the more likely customers are to make a purchase. But how can Target sellers bump up those scorecard numbers to improve sales?
These tips from The Barcode Group’s Target team reflect our decades of experience working with the retailer and our expertise in the digital space:
High-quality images are a must for sales success. Images that don’t accurately represent the product or have poor resolution can lower your scorecard and result in shoppers scrolling right past. At least three high-resolution product images should be included to maximize sales potential.
Our digital team can provide high-quality images on crisp white backgrounds – the gold standard requirement for ecommerce platforms. From electronics to beauty, The Barcode Group’s photography services are tailored to showcase every product with clarity and precision.
Excellent static images essential, but additional images that showcase key features, provide a sense of scale and product use increase purchase confidence and help reduce negative reviews. Highlighting products in a real-life environment helps customers envision how the products work in their own lives.
Lifestyle images often come with hefty production costs, but The Barcode Group specializes in creating digital lifestyle images that simulate real backgrounds and settings – all without a big production photo shoot. These digital lifestyle images can bring a brand to life in an economical way.
Video offers a dynamic and engaging way to demonstrate products, allowing customers to see them in action and gain a deeper understanding of features and benefits. Adding video boosts credibility and can increase conversions. The use of video is also weighted significantly on the Target scorecard.
Enhanced content appears below-the-fold of the PDP and appears when shoppers click, “From the brand.” Customers are more than twice as likely to make a purchase when they interact with enhanced content.
From comparison charts, interactive product tours, instructions and more, enhanced content helps showcase a brand and helps customers make more informed purchasing decisions. Smart use of enhanced content can help increase conversion rates as well as reduce returns and negative reviews.
Only sellers that have a relationship with Syndigo or Salsify can create enhanced content.
Customers are twice as likely to make a purchase when a seller utilizes unique copy for bullet points and product descriptions. Enriching bullet points and product descriptions with detailed information provides customers a deeper understanding of products.
Longer-form copy is the core of search engine optimization and long tail keywords (searches including three to four words) account for 70 percent of all searches. Incorporating the right keywords can increase organic search ranking by up to 11 positions.
For sellers struggling to craft compelling content, The Barcode Group specializes in crafting product descriptions and bullet points that create and SEO impact and drive conversions.
While you focus on growing your business, The Barcode Group can help improve detail pages and help you raise your scorecard. When you need a partner who understands Target and its ecosystem, contact our team at info@thebarcodegroup.com to connect. Then get ready to amp up your scorecard!
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