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by Aric Annear, vice president digital advertising and retail media
Advertising directly on retail media networks is the digital equivalent of putting your product next to the cash register at a brick and mortar location – your brand name is close to the point of sale. Retail media networks like Walmart, Target, Amazon, Costco, Instacart and more are increasingly becoming a vital part of digital marketing strategies for one simple reason: Advertising leads to sales.
In fact, the retail media campaigns created and directed by The Barcode Group drive an average Return On Ad Spend (ROAS) between $4-$10 (depending on category), representing a typical efficiency increase of 30-50 percent across more than $100 million in advertised product sales.
For example, TBG worked with a major beauty brand incubator on retail media campaigns that drove more than $11.3 million in advertising-driven sales on Target.com in 2023.
Our retail media work with a leading baby monitor company also saw significant success that exceeded previous performance by 50 percent in just two months.
With the ability to support advertising for virtually every major retailer, The Barcode Group is a one-stop shop for any brand wanting to showcase their products and drive more sales.
When brands haven’t participated in retail media campaigns in the past or haven’t had much success with retail media, the process can be overwhelming and frustrating.
Who should be in the specific target audience of the retailer? Which ad campaigns are going to entice consumers to click? How can a brand unlock additional opportunities and exclusive placements? How can data be leveraged to increase the odds of success and what data should be used?
The questions around retail media can seem endless and that’s why it’s vital to work with an experienced partner.
The retail media team at The Barcode Group has worked with just about every product category in existence – from apparel and CPG, health and beauty to automotive and electronics. You name it, we’ve done it.
We meet businesses and brands where they’re at, help to define goals and create a strategy to help reach and exceed those goals. For some, it’s driving topline revenue. We can help you hit those sales goals. Others want to drive sales, but need to generate a specific return. We can do that too. Whether you’re a new brand needing to create awareness or simply new to Amazon and need shoppers to find you, The Barcode Group has experience with it all.
Some organizations choose to have a hands-off approach and ask our team to handle everything, others prefer to have more involvement and appreciate our team’s knowledgeable partnership. Whatever your preference, you’ll have one primary point of contact with The Barcode Group, plus an entire team working for you.
The retail media team at The Barcode Group supports retail networks including:
– Target
– Walmart
– Amazon
– Costco
– Instacart
– Albertsons
– Macy’s
– Kohl’s
– Wayfair
In addition to the list above, our team is eager to partner across any retailer you may be considering as part of your retail media strategy, just ask us and we’ll take action!
We are quick and nimble, and can typically get a program up and running in just one to two weeks. With a simple fee structure and no retainer or minimum spend requirements, you get decades of combined advertising experience without complicated invoicing hassles.
If your company or brand wants to make your advertising dollars count, contact The Barcode Group at info@thebarcodegroup.com to connect. The retail media team can help you get in front of consumers right away to drive sales and increase your return on investment.
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