Trend, Tradeshow Recaps, Industry Insights and more!
The Barcode Group’s St. Louis team recently held a frozen pizza showdown. But here, frozen pizza tasting isn’t just a lunchtime sampling of delicious slices, it’s a strategic exploration of the retail experience and how to capture consumer attention.
The conference room in the St. Louis office was transformed into a culinary battleground with frozen pizzas from three distinct brands. Jason Frede, director of sales at The Barcode Group, gathered colleagues as well as team leads from our retail partner – a regional grocery leader. Together, they would determine which, if any, of the pizzas would earn valuable freezer space in their stores.
Jason led this strategic exploration with an eye on market dynamics and consumer preferences. He proved that one person’s pizza taste test is another’s evaluation of packaging, pricing and overall market appeal.
As the team sampled each pizza, they discussed flavor profiles, texture and the overall consumer experience. Meticulous attention to detail was paid to everything from crust consistency to cheese texture. They also considered how each brand aligned with the retailer’s commitment to quality and customer satisfaction.
As you may have guessed, this gathering went well beyond evaluating pizza. Not only was it an opportunity for brands to showcase their innovation and for retailers to discover products that resonate with their clients, it was also a chance to strengthen the partnership between The Barcode Group and the regional supermarket chain.
In the world of retail, every tiny decision matters. One afternoon of tasting pizzas at the St. Louis office of The Barcode Group emphasized the importance of informed decision making in delivering exceptional customer experiences.
The team at The Barcode Group is committed to showcasing excellence in every product we work with, in every partnership we’re part of. Ready to be part of the next big thing in consumer packaged goods? Contact The Barcode Group for insights and strategic collaboration opportunities at info@thebarcodegroup.com.
We’re constantly gaining industry knowledge: from tips and tricks to back end data, we got crazy amounts of knowledge ready to share with you.
Get access
