I’m pleased to announce that I’m making a transition to a full-time role on The Barcode Group’s board of directors. I will also remain an active consultant to the business, working primarily with strategic M&A activities.

While my role will change, my commitment to The Barcode Group’s mission and team is as strong as ever. Working together with incredible teams, we have established The Barcode Group as a retail agency industry leader with exceptional capabilities and an approach that is unparalleled in this space.

As I step aside, I’m excited to share that we have found the right person to lead us forward. Alan Verdun is joining The Barcode Group as the new CEO. He brings a wealth of industry experience, has a deep understanding of retail and is ready to lead the way forward to continued success.

I’m incredibly optimistic about what is ahead for The Barcode Group and I’m proud to continue as an ambassador for the business we’ve all built together.
Thank you for your support throughout the years.
-Chad Bugos