By Bethany Davis, President, Bentonville Team

Getting ready for Walmart’s Open Call can feel like gearing up for the biggest opportunity of your product and business journey. Because it is!

Every year, entrepreneurs and suppliers from across the country bring their best ideas, products and passion to the table for a chance to land a spot on Walmart shelves and online. But success doesn’t come from luck, it comes from preparation, insight and strategy.

That’s why I created a four-part video series designed to help you walk into your Open Call pitch with confidence, clarity and a competitive edge. As a Walmart retail expert, I’ll take you behind the curtain to show you exactly what makes a pitch stand out and what Walmart buyers are really looking for.

Here’s what you’ll learn in the series:
Tips and Tricks for Your Walmart Open Call Pitch
Proven strategies to present your product like a pro.
How to Select the Right Items for Your Pitch
Focus your lineup for maximum buyer impact.
Pricing for Walmart
Get your numbers right to meet both buyer expectations and profitability goals.
Shipping and Logistics
Set your operations up for success from day one.

Whether you’re a first-time applicant or a returning supplier fine-tuning your approach, these videos are packed with actionable advice to help you shine. And they’re less than five minutes each!

If you’re serious about getting your products on Walmart shelves and online, contact us at The Barcode Group to connect with your secret weapon team of experts ready to help you turn your Open Call opportunity into lasting retail success. info@thebarcodegroup.com!