The Barcode Group is honored to welcome Alan Verdun as its new CEO.

Outgoing CEO Chad Burgos recently announced he was transitioning to a full-time board and consulting role with the organization. He passed the torch to retail industry veteran Verdun.
“I’m incredibly excited to step into the role of CEO at The Barcode Group. I can’t wait to work with this team of strategic, digital and creative retail experts to build successful brands now and into the future,” said Verdun.

Verdun joins The Barcode Group after serving as an executive leader within the Experiential Group at Advantage Solutions where he led global commercial and operational strategy and reimagined retailer and brand partnerships. Prior to that role, he held executive positions at Touchstorm and News America Marketing.

A graduate of Syracuse University, Verdun is an avid mountain biker and is based out of Florida, where he lives with his family.

“The Barcode Group enthusiastically welcomes Alan and our teams are looking forward to tapping into his expertise and deep knowledge of the retail industry as we forge new and innovative paths forward together,” said Brandon Warren, Chief Growth Officer.
Interested in tapping into Alan’s deep retail knowledge? Reach out here.