Trend, Tradeshow Recaps, Industry Insights and more!
The Barcode Group team returned from the recently Private Label Manufacturers Association (PLMA) Trade Show energized and ready to double our already monumental efforts with store brands. Why?
Private labels are having a record-breaking year, with $236.3 billion in annual sales—up $10.1 billion from 2022. Both unit and dollar shares are at all-time highs. Consumers are making it clear: they want quality and value, and store brands are delivering.
This year’s PLMA show had more than 1,800 companies from 60 countries exhibiting – the highest-ever number. More than 15,000 visitors participated in the show.
It’s clear that private label continues to set the pace for innovation and growth. Store brands are crushing it.
Here are our key takeaways from the event:
Retailers and manufacturers are raising the bar across multiple categories:
Functional beverages: Immune-support teas with added zinc.
Health-focused foods: An expanded focus on vegan and plant-based options for today’s health-conscious consumer.
Convenience snacks: Ready-to-eat pouches of olives and pickles for busy consumers.
Alcohol: Private label wines and spirits doubled in footprint this year as retailers invest heavily in this space.
Spicy products: Still going strong, from pickles and canned goods to candies.
Indulgence: Overall, consumers are looking for better-for-you options, but everyone wants to indulge in a special treat every once and awhile. There were plenty of new and creative options for cheese balls, popcorn, chips, gummy candies and chocolates.
The focus on recycled materials, ethical sourcing and affordable, high-quality products is stronger than ever. Regenerative agriculture was a hot topic, with many suppliers and retailers fielding questions around sustainable practices.
Private labels are proving you don’t have to sacrifice sustainability to hit the right price point.
Big news: January 2025 will mark the first-ever Store Brands Month. This initiative is designed to spotlight the value and quality of private labels, helping more consumers discover just how far these products have come.
The takeaway? Private labels aren’t just filling shelves; they’re leading trends, driving value and building lasting consumer loyalty. We are excited to see how these shifts continue to shape the industry in 2025 and beyond.
Brands and manufacturers: Start innovating and bring it! Retailers are doing it and are converting a lot of customers brands previously counted on to be loyal. Private label is no longer about just making national brand equivalents, it’s where the R&D and investment is going.
If you are interested in learning more about private label opportunities, discover what a partnership with The Barcode Group can do for you. Connect with us at info@thebarcodegroup.com.
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