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Walmart sellers know that the Scorecard is everything – from listing performance to sales to customer experience, dozens of data points are included and just about every element of a brand is included.
So, how can Walmart sellers improve their scorecard? The Barcode Group’s Walmart team has decades of experience working with the retailer and offers these insider tips:
Poor image resolution can negatively impact a scorecard. Just four professional, high-resolution product photos can help boost sales.
Shoppers are drawn to products that accurately represent their use and benefits. Using images with a 360-degree view can help increase sales as can featuring call-outs, sizing and showcasing the product in a real-life environment.
Sellers who take it to the next level and offer product videos can reap the rewards when customers can experience products in action.
Enhanced content lives below the fold of the PDP and appears when shoppers click “About the brand.” This content allows brands to showcase, not only their products, but their mission and vision, giving customers the opportunity to make informed buying decisions and cultivating brand loyalty.
Adding images and information helps increase conversion rate and can reduce both returns and negative reviews.
Did you know sellers can create a free brand shop showcasing an unlimited number of brands within a portfolio? This provides a way to enhance online presence by providing a premium shopping experience.
The Barcode Group can help improve detail pages and raise sellers’ scores. When you need a partner who understands Walmart and its ecosystem, contact our team at info@thebarcodegroup.com to connect. Then get ready to see your scorecard and smile!
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