Trend, Tradeshow Recaps, Industry Insights and more!
This year we saw an uptick in the brands appealing to both parents and kids. Messaging towards mom and dad highlighted the needs at various stages of development, while the younger audience was pulled in via packaging. Several brands partnered with fan favorite TV characters or branded their products with characters themselves.
When you think of the pinnacle of shopping in America, the place where so many trends spark from there’s no other place than New York City. That’s why the NY NOW event is a must-see spectacular.
NY NOW features thousands of brands showcasing their collections to wholesale buyers from around the world. In addition to the time spent at the show, I was able to do some comp shopping in New York City and Brooklyn. I was browsing with an eye on affordable, seasonal items that will be a hit with consumers as we roll into spring and summer.
Japanese influence: Think simple shapes and tabletops filled with matte colors.
Brights: Want to feel youthful, energetic and happy? Look for bursts of color across all categories.
Organic shapes: Leaves, rolling hills, trees – if you can find it in nature, you’ll see it in home decor. Textured candles, in particular, will offer warmth, comfort and closeness to nature.
Retro: The late ‘90s and early 2000s were 20 to 30 years ago (cringe), expect to see a continued resurgence of style from those decades.
Cheeky sayings: Look for sassy, adorable and silly sayings and phrases across keychains, stationary, pouches, bags and more. Unique typography and inspirational messaging will also be in the spotlight.
Embroidery and needlepoint: These classic techniques have been around for thousands of years, but will get a fresh look and new applications in 2024.
Disco vibes: Metallic lamé, crushed velvet, bell shapes, sparkle and shag. Get ready for boogie fever that makes a statement.
Make it mini: Think small with miniature activity kits such as create your own miniature terrarium, mini gardens, etc. They’re definitely not just for kids!
Bead it: Beaded bracelet kits will be everywhere. Taylor Swift can rest easy, her impact lives on!
Beautiful wrapping: Finally, people put a lot of thought into gift purchases and they’ll be wrapping them with textured and dimensional gift wrap. The options are almost too beautiful to tear into.
Bright. Intricate. Throwback. Organic. Make sure the products you’re offering are offering what buyers will be looking for online and on retail shelves. The Barcode Group helps brands and manufacturers build and maintain successful relationships with large retailers. Contact us today info@thebarcodegroup.com to discover what we can do for you.
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